Integrated communication plan for Acea Water Houses: “From now on, Rome has a brand new masterpiece”

Skills Communication Strategy Outdoor Video Editing
Brands and clients Acea
Industries Energy
Project description

“From now on, Rome has a brand new masterpiece”. This is the claim of the new campaign developed by ItaliaBrandGroup for the “Water Houses” of Acea, Italian leader in the management of water and energy services. Through these new structures, which are in fact hi-tech fountains, the company distributes refrigerated still and sparkling water free of charge in various areas of Rome and province. The campaign was managed by the new ItaliaBrandGroup Rome HQ which developed an integrated communication plan for Acea, ranging from study of graphic identity to implementation of the mega billboard campaign on buildings, metro shelters and on maxi-trams and maxi-buses. Communication also included planning in the local daily press, digital actions, video animations and the design and management of local events for the inaugurations of the single Water Houses.


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