Via Varallo, 22/A
10153 Turin - Italy
P. +39 0115154600
FAX +39 0115154660
Product print campaign – Le Insalate fresche, La Frutta fresca and Le Zuppe fresche ad
Product trade print campaign – Il Purè fresco and Il Frullato fresco ad
Outdoor – Il Frullato fresco Made in Italy ad
|Skills||Advertising TV Communication Strategy Outdoor Print|
|Brands and clients||DimmidiSì|
Well-being is born from freshness.
The positioning strategy for the DimmidiSì brand – the leading producer of soups, fresh ready meals, fruit and washed ready-to-eat salads and vegetables – aims to underline that fresh, healthy products bring well-being, the desire to be healthy, good cheer and good humour.
The claim “Well-being is born from freshness” is expressed in the TV campaign, in which each product is tasted by the characters at different times of the day: for a snack in the office, a dinner at home, or an evening with friends. Different situations and targets are accompanied by music and words that focus on the name of the brand, “DimmidiSì”. It is an immediate, positive brand, just like the tone of the adverts.
The strategy is also developed in consumer and trade print product campaigns, media relations, and special events and initiatives. The goal is to create brand awareness and to present an every-wider range of products that are renowned for their excellence, top quality and above all their freshness: salads, fruit and vegetable snacks and fresh soups, right down to single-portion desserts and fresh smoothies.