Advertising and POP communications for the launch of new titles in the main collections, and promotional campaigns

Project description

An advertising plan with a double approach. On one hand, an innovative strategy to launch the Stile Libero titles, the most experimental, heterogeneous collection from the Turin-based publisher, which has gradually been transformed into a sub-brand, with a well-defined style and personality. A launch format characterised by the choice of unusual media, both viral and book trailers, to publicise the editorial content of the individual titles with original, customised solutions. And on the other hand, more conventional communications, which have produced campaigns to support corporate promotional initiatives that regard several of the publisher’s collections.


Via Varallo, 22/A
10153 Turin - Italy
P. +39 0115154600
FAX +39 0115154660

Via Melzi D'Eril, 34
20154 Milan - Italy
P. +39 0231830830
FAX. +39 0231830833