Corporate campaign: “A mania for family”.

Skills Advertising TV
Industries Beverage
Project description

A mania for family
A campaign evolved from a communications strategy that revolves around 4 strongpoints: the company’s recognised Piedmontese roots, the specific character of the spumante it produces, tradition and, above all, the presence of the Gancia family, the inventors of Italian spumante, who have run the winery for 150 years. These unique elements have produced distinctive advertising, reflecting the family’s passion for nature and for wine. The protagonist of the ad is therefore the fifth generation of the Gancia family who use an elegantly self-deprecating tone to describe itself in portraits that reveal their love for wine, the nobility of work in the vineyards, continuous research into excellence and the culture of drinking. A true story, from nature to the finished product; a story lasting 150 years.


Via Varallo, 22/A
10153 Turin - Italy
P. +39 0115154600
FAX +39 0115154660

Via Melzi D'Eril, 34
20154 Milan - Italy
P. +39 0231830830
FAX. +39 0231830833