IWBank - choose what #reallycounts for you

Skills Advertising TV Communication Strategy Print
Brands and clients IWBank
Industries Bank & Finance
Project description

IWBank, the online banking division of UBI Banca Group, has launched a new campaign “Choose what #reallycounts for you” to promote its range of investment and financial services and products. The multi-means campaign (print and online) involves strong-impact life stories which the public can easily relate to. The campaign adopts highly innovative marketing strategies of affiliation, gamification, viral spread and social networking to attract the target audience.


Via Varallo, 22/A
10153 Turin - Italy
P. +39 0115154600
FAX +39 0115154660

Via Melzi D'Eril, 34
20154 Milan - Italy
P. +39 0231830830
FAX. +39 0231830833