A preview of beauty

Project description

The aim of the new 2013 campaign is to depict La Gardenia as a magical, fairy-tale place, where the desires of beauty become reality. The photographs shot convey impact, memorisation and artistic value.

The testimonial Daniela Virgilio has a more specific, defined role, consistent with her nature as an actress; she is more active and engaged in the scenes, with a gestural performance that is more theatrical than in the previous campaign. The protagonist herself becomes a symbol of the brand, emerging with the products from the drapery. The richness of the image is also highlighted by the monochrome effect.


Via Varallo, 22/A
10153 Turin - Italy
P. +39 0115154600
FAX +39 0115154660

Via Melzi D'Eril, 34
20154 Milan - Italy
P. +39 0231830830
FAX. +39 0231830833