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10153 Turin - Italy
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|Skills||Communication Strategy POP Communication Print|
|Brands and clients||La Gardenia|
|Industries||Beauty & Toiletries|
The aim of the new 2013 campaign is to depict La Gardenia as a magical, fairy-tale place, where the desires of beauty become reality. The photographs shot convey impact, memorisation and artistic value.
The testimonial Daniela Virgilio has a more specific, defined role, consistent with her nature as an actress; she is more active and engaged in the scenes, with a gestural performance that is more theatrical than in the previous campaign. The protagonist herself becomes a symbol of the brand, emerging with the products from the drapery. The richness of the image is also highlighted by the monochrome effect.