Repositioning campaign: “The Slow Shopping Outlet” and promotional communications

Project description

The Slow Shopping Outlet.
The communications strategy evolves from the peculiar characteristics of the countryside around the outlet, in order to boost the role of Mondovicino Outlet Village and give the brand a unique, distinctive positioning. It is a territory where consumers can experience a new way of shopping, without stress and queues, in the middle of the countryside, where fashion, design and convenience find a perfect balance in a pleasant, relaxing setting.

The result is the “Slow Shopping” philosophy, which is expressed in a campaign format where it is the outlet itself that speaks, through its most representative and transverse element; the labels of the articles on sale. The labels become the space in which the propositions evolve: different forms, colours and textures, viewed on material backgrounds that interpret the values of the outlet or express the resplendence of the products. This strategic action plan joins both traditional offline media, and online initiatives, media relations and other events.

contact

TURIN
Via Varallo, 22/A
10153 Turin - Italy
P. +39 0115154600
FAX +39 0115154660
welcometo@inadv.com

MILAN
Via Melzi D'Eril, 34
20154 Milan - Italy
P. +39 0231830830
FAX. +39 0231830833
welcomemi@inadv.com