Return to your paradise: a gift from Pago

Project description

Pago’s many objectives involve different targets: to convey the quality of its products to end consumers and to stimulate demand from them at the bar when they cannot decide what to drink; to convince the barista to propose Pago and display it in his cafe; to help distributors to increase the number of establishments that sell Pago. It was necessary to simplify something complex, but above all to pursue and strengthen the promise of paradisiac pleasure that is part of the historical DNA of the Pago brand, which is also expressed in the payoff Pure Paradise. This produces the creative idea of giving back “to each his own paradise”, which does not only mean paradise lost, but the paradise that each one of us desires.


Via Varallo, 22/A
10153 Turin - Italy
P. +39 0115154600
FAX +39 0115154660

Via Melzi D'Eril, 34
20154 Milan - Italy
P. +39 0231830830
FAX. +39 0231830833