Advertising dedicated to the sponsorship of Matteo Manassero, the launch of the “Attitude” range of products, and the definition of corporate communications.

Project description

For Scholtès, the luxury brand from the Indesit Company, advertising activities are the overriding expression of professionalism, which is the key value of the philosophy of this domestic appliances manufacturer. Products that offer special cooking functions or which transform the kitchen into a genuine haute cuisine laboratory.

Scholtès chose to link itself to three worlds with which it shares the values of professionalism, constant striving for perfection and the ambition for success. The golf world, with TV and the press dedicated to sponsorship of Matteo Manassero, the young Italian golf player who recently entered the annals of the European Tour by winning the 2010 Castello Master Costa Azahar. The classical music world, the star of a print campaign in collaboration with La Scala of Milan. And finally, the cookery world, the stage for branding initiatives whose main characters are four of the greatest Michelin starred chefs.


Via Varallo, 22/A
10153 Turin - Italy
P. +39 0115154600
FAX +39 0115154660

Via Melzi D'Eril, 34
20154 Milan - Italy
P. +39 0231830830
FAX. +39 0231830833