TeleTu enters the Abbey of Monte Saggio

Skills Advertising TV
Brands and clients TeleTu
Industries Telecommunication
Project description

The objective of the new 2012 advertising is to give authority to the TeleTu brand, conveying a sound, reliable and above all more aspirational image. The brand’s promise becomes: TeleTu is the answer for people who wish to pay the right value for things. In creative terms, this translates into the concept: TeleTu is the wise choice. This produces the new format of the Abbey of Monte Saggio, which is immediately recognisable, able to excite and entertain in every episode and to last in time. The abbey represents “the family”, the “home” where everyone would like to be, while the friars interpret the wisdom of the choice.


Via Varallo, 22/A
10153 Turin - Italy
P. +39 0115154600
FAX +39 0115154660

Via Melzi D'Eril, 34
20154 Milan - Italy
P. +39 0231830830
FAX. +39 0231830833