Viva la Mamma and ItaliaBrandGroup: #MammaCheSpettacolo contest

Skills Communication Strategy Promotions
Brands and clients Viva la Mamma
Industries Food
Project description

ItaliaBrandGroup assists Viva la Mamma Beretta (Beretta’s “Long Live Mom” brand), famous for its fresh ready-made dinners, as it launches a competition linked to a series of concerts to be held at the Forum di Assago. The hashtag emerging from this initiative is #MammaCheSpettacolo (litteraly: “Mom, what a show!”): thought up by ItaliaBrandGroup, the hashtag links all the activities connected to the company’s competition, as well as being a slogan that echoes the desire to win the prizes up for grabs – 4 tickets for each of the 8 events scheduled at the Forum until June. The winners can enjoy this unique experience in special circumstances, as VIP guests of Viva la Mamma. ItaliaBrandGroup has been responsible for each step of the advertising campaign: the naming, key visuals, digital campaign and media planning.


Via Varallo, 22/A
10153 Turin - Italy
P. +39 0115154600
FAX +39 0115154660

Via Melzi D'Eril, 34
20154 Milan - Italy
P. +39 0231830830
FAX. +39 0231830833